March is shaping up to be a crazy month. On Friday the 8th, ATL breakout star J.I.D will be rocking Higher Ground — that party is already sold out. The next night, something huge is happening at Babes Bar in Bethel: ALL VERMONT EVERYTHING, a cypher video shoot and live show, the first of its kind and kind of a big deal.

Naturally, anything this ambitious is a collaboration. “HLR” is Hustle & Loyalty Records — recently rebranded for the new year — and “UTU” is Unleash The Underground, an impressive new platform based out of Connecticut. It’s run by rapper / entrepreneur Jynx, a hard worker and a downright humble guy, quick to credit his collaborators and partners.

So far, his cypher series videos have racked up just over 50,000 views for the artists he’s featured. That’s juice, and that’s also a recipe for long term growth. He’ll be working with the Kings Series Music Group video team to film the 13th and 14th installments in Bethel, which feature a parade of 802 talent. (Seriously, props to whoever put that lineup together — Vermont is very well represented here.)

In addition, DJ Mike “Philly” Fulton will be holding down the decks, and there will be solo sets from some of the performers, along with some CT artists who are making the trek up north to network & build. This is going to be a wild night, and $5 is a bargain.

Justin Boland